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 Post subject: Pandora Says It’s Now the World’s Best-Known Jewelry Brand
PostPosted: Mon Jul 02, 2018 10:08 am 

Joined: Mon Jul 02, 2018 10:04 am
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Pandora Jewelry Online Outlet now considers itself the most-recognized global jewelry brand, vaulting over longtime champs Swarovski and Tiffany, CEO Anders Colding Friis said in a recent presentation for the financial community.

“We are now the number one jewelry brand in the world,” he said. “In 2017, we beat the competition and became number one. Until then, we have been number two.”

According to a Pandora Rings Sale global tracker, which measures the top 25 markets, aided awareness of Pandora Disney Christmas Charms is now at 83 percent, up from 80 percent the prior year. According to the company’s figures, that tops the world’s other leading jewelry brands Swarovski (80 percent awareness) and Tiffany & Co. (71 percent).

“Women put a direct correlation with the Pandora Charms Sale Retired jewelry their partners buy for them and how much their partners love them,” said chief marketing officer Minna Philipson. “I don’t know if any of the men in the room have tried to celebrate an anniversary with a sweater. We see that wouldn’t work. [An anniversary gift] can’t be plastic, it can’t be mass-produced, it can’t be something that doesn’t feel emotional.”


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