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Pandora Unveils Ambitious 2018–2022 Strategy | The Jewelry Magazine
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Author:  cheryl w. alves [ Fri Jan 12, 2018 12:23 pm ]
Post subject:  Pandora Unveils Ambitious 2018–2022 Strategy | The Jewelry Magazine

Jewellery giant Pandora has unveiled it’s strategic plans for the period starting from now to 2022.

Pandora Disney Collection 2018 Christmas Ahead of the company’s ‘Capital Markets Day’ in Copenhagen in January 16, Pandora has outlined its plans for the next five years, which includes an ambition to increase revenue annually in the period 2018–2022 by 7–10% in local currency, while maintaining a solid EBITDA margin of around 35% beginning from this year.

During the next five years, the jewellery giant will also address the ample growth opportunities in the jewellery Pandora Clearance Outlet Christmas market through: Innovate affordable jewellery Strengthening its charms and bracelet category leadership, while significantly growing other jewellery categories including rings, earrings and necklaces & pendants.

Pandora has the ambition to generate around 50% of revenue from the latter categories by 2022. The brand says innovation and continuous product newness Pandora Outlet Store Online Christmas will be key components to sparking consumer demand, and therefore Pandora will launch a minimum of one new innovative jewellery concept per year and increase its annual collections from 7 to 10.

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