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 Post subject: Adidas AM4NYC runners are templates for shoe design in the future
PostPosted: Sat Jun 09, 2018 3:29 pm 

Joined: Sat Jun 09, 2018 3:12 pm
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There is no such thing as the perfect shoe, but with the AM4-series, Adidas aims to get close to making one. The running shoes are all tech: digitally designed around research data, adidas nmd womens cheep sale embedded with cutting-edge components, and assembled by robots — all to achieve the perfect fit. Created in Adidas’ automated Speedfactory manufacturing facilities, the AM4 shoes are anything but one-size-fits-all. In fact, these high-tech kicks are purposely designed to serve niche groups of users wearers. Its new AM4NYC, for example, which goes on sale on April 26, was designed for urban runners in New York City. So in a business where it sells to everyone globally, why would the world’s second largest maker of sportswear invest in factories that make shoes for a select few? Because for Adidas, the AM4NYC and Speedfactory aren’t just about making the perfect shoe, they are proof of concepts of how shoes in the future could be made — tailored for each individual, with precision and on-demand.

adidas nmd mens cheep price All AM4-series shoes are manufactured by robots at Adidas’ Speedfactory centers in Ansbach, Germany and Atlanta, Georgia. Each model is named after a city that it was designed for — in the case of the Atlanta-made AM4NYC, that’s New York City. But it isn’t just a difference in styling: Before design codes are sent to the robots, Adidas spent time researching the needs of runners in each city, taking into considering not only their performance data and body measurements, but also their verbal feedback — their likes, dislikes, and suggestions.

adidas nmd R1 sale For the AM4NYC, Adidas knew it would be making a shoe for urban running. Adidas, of course, knows how make a running shoe, but what it didn’t know was how people in a New York City ran in those shoes. So, it tapped six local athletes, measuring their foot size with precision flatbed scanners and analyzing their running style and foot-to-ground impact on a treadmill equipped with a DSLR camera. They were also strapped with body sensors — a motion-capture technology Adidas calls ARAMIS, similar to systems used in Hollywood and game development), that precisely measured their performance and created a data visualization of how they ran.

adidas nmd R2 cheep Each athlete was also given a pair of Speedfactory-made shoes to wear. The test shoes were based on the first model Adidas developed, called M.F.G., or Made for Germany, and although it was developed from running research, the athletes helped Adidas fine-tuned it for New York City running. For example, the athletes requested some sort of reflective element that could be seen by drivers in cars when they run at night. After running around Brooklyn, they realized the shoes got dirty very quickly, so an all-black color scheme was chosen. The athletes’ input, combined with the performance data, was incorporating into the design. Fed into the Speedfactory robots, and the AM4NYC was born.


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 Post subject: Re: Adidas AM4NYC runners are templates for shoe design in the future
PostPosted: Mon Jun 11, 2018 7:14 pm 

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